What’s YuuWaa? Despite an awkward name, YuuWaa from Gemalto is an all-in-one USB flash drive complete with cloud storage offering online data backup service. As soon as you bring home the YuuWaa (either 4GB drive with 8GB online storage or 8GB drive with 16GB cloud space) and plug it in, you will be prompted to register, and new files will automatically be backed up to Gemalto’s servers via a secure link. You can select which files to share with your friends. This comes in handy if they are video or anything larger than what most email providers can handle.

If you lose the YuuWaa, you can still access the content from a PC, but Gemalto didn’t mention if you can wipe out the flash drive’s content remotely. So, this is very obvious the company is more interested in generating recurring income from the cloud storage subscription (£1.79 for 8GB or £3.99 for 16GB per month after 6 months of free trial) than making money from the drives. Sandisk Cruzer Titanium Plus earlier has offered Beinsync data sync with Amazon servers, but it wasn’t particularly successful partly due to the pricing.